Digital

As a senior copywriter with Framfab in Copenhagen, Denmark, (subsequently Digitas/LBi), I co-created a number of websites for Nike and others, as well as a global brand and product site for Electrolux.

I served as a senior creative on the ‘Who’s Next’ campaign for Nike Football, a search for Europe’s next soccer superstar set in the storied squares of Paris, London, Amsterdam and Milan. We found the most compelling young street footballers, shot and shared videos of their best moves, and invited users to upload their own videos to the site. (Pretty radical for 2001.) The campaign served to set the foundation for Nike’s position in world football today.

Working alongside Wieden + Kennedy in London and Amsterdam, I helped create the digital launch for Nike Shox in Europe that leveraged a stop-motion concept based on the English TV program, Spitting Image. The writing riffs on the general tone of the show.

Working alongside W+K Portland for the digital launch of Nike Shox in North America, I helped conceive and create this Cannes (Cyber) Lion winning website for Nike Shox. (Concepts, copy, and key contributions to art direction, interface design, information architecture, and usability.)

Also with Framfab, I served as senior copywriter on the creative development and delivery of a global brand site for Electrolux and its brands. Variously adapted to speak to audiences in 43 countries, one of the more creative parts of the site was hosted by a forward-thinking family advancing ideas about energy-savings and sustainability. (Also pretty novel for 2001.)

Serving as a senior creative on TBWA’s winning pitch for the Visa global account, I created a Google Maps/Earth based digital and social media game for Visa’s sponsorship of the 2014 World Cup.

Participants collect codes with purchases using their Visa cards that placed them on a “football” team with others in their country who were registered and collecting codes. Teams would compete (with codes they secured through purchases and through game predictions) to win prizes. The winning team got tickets to the final.

For Utterslev Kirkes Børnegård, we designed and delivered a brand identity, all the associated collateral, a positioning strategy, and a CMS enabled website that served as a key resource for parents and staff.

For Momentum WW and the Coca-Cola pitch.