While with The Integer Group in Denver, I developed and wrote integrated seasonal programs and point of sale solutions for retailers like Walmart, Target, Kroger and Dollar General on behalf of Sara Lee’s Kiwi, the MillerCoors portfolio, and P&G brands.
Co-ordinated end-cap displays in the shoe department to launch Kiwi insoles at Walmart.Reinventing the beer-aisle at KrogerAn on-pack promo that let beer buyers plant and grow their own Coors Light hops for Earth Day. Adapted the long time Rocky Mountain Cold Refreshment / World’s Most Refreshing Beer campaign for the occasion.An on-pack NCAA Final Four bingo card. If your card has the seed numbers of the teams in the final four, you win a million bucks. (Easy and no licensing involved.)For Safeway, an on-pack game to promote a new flavour of Cheezit. (One side lets you use your Cheezits as checkers, the other turns them into football players.)
An on-pack (and digital) game for Super Bowl XLIII that let Coors Light drinkers use their beer bottles/cans to play along with the big game (like in fantasy football). For people not so into the game, flip the board and play with the commercials.Concept and copy for the ‘Dawn Saves Wildlife’ campaign.For Silk at TargetP&G Scale Promotion for Christmas at Dollar General
With Momentum WW in New York, we led creative on a new business pitch that won the Powerade shopper marketing account. As part of that pitch, we wrote and directed an integrated campaign to launch Powerade Protein Milk.
Ad w/coupon (FSCI) + convenience retail displays.A Powerade fitness app.
seedwheel 