Shopper

While with TBWA’s The Integer Group, I helped conceive and articulate integrated seasonal shopper marketing campaigns and point of sale activations within small and large format national retailers (as well as on- and off-premise promotions with casual dining brands like Buffalo Wild Wings, Appleby’s, and TGIFridays). Featured below, some of my work with Walmart, Target, Kroger and Dollar General (The MillerCoors portfolio, and P&G’s home care brands featured most prominently in my four years at the shop.)

Reinventing the beer-aisle at Kroger for MillerCoors retail innovation team.

An on-pack promo that let beer buyers plant and grow their own Coors Light hops for Earth Day. Adapted the long time Rocky Mountain Cold Refreshment / World’s Most Refreshing Beer campaign for the occasion.

Invented an on-pack NCAA Final Four bingo card. If your card shows the seed numbers of the teams in the final four, you win a million bucks. ( Zero licensing involved.)

For MillerCoors, Kellogg’s, and Safeway. An on-pack board game to promote a new flavor of Cheezit. (One side lets you use your Cheezits as checkers, the other turns them into football players.)

I imagined a digital promotion that became an on-pack and on-premise board game for Super Bowl XLIII. (Not) A beer drinking game that let fans use their beer bottles & cans to play along with the big game (like in fantasy football). For halftime, one was able to ‘flip the table’ and play along with the commercials. (Loved this so much for a digital activation, less satisfying on a board, but, as a football fan, it was rather gratifying to have seen it get made and played.)

I worked on the launch and in-store execution of the Dawn Saves Wildlife campaign that’s still running.

Part of an in-store campaign for CPG purveyors Danone at Target.

Part of an in-store holiday campaign created for P&G brands at Dollar General.

With TBWA/Integer I was part of a small team that pitched, won, and worked on the Kiwi shoe care portfolio for CPG giant Sara Lee. Featured here are co-ordinated end-cap displays in the shoe department to launch Kiwi insoles at Walmart.

This campaign rendering features the concept and key visual that won us the business.

Over the course of a month or so as a freelancer for Momentum WW in New York, I served as copywriter and creative director on a new business pitch that won the Coca-Cola shopper marketing account for the agency. As part of that pitch, I helped create an integrated campaign to launch Powerade Protein Milk. Some of the shopper marketing we presented is featured here.