Did my first naming gig back in 06 for Liberator Bedroom Adventure Gear. It was a chaise designed for couples to shag on. (You can see it on the Ads page.) More recently, I spent five years or so working with the HP c-suite to develop strategically branded products. My work in this process included co-developing product ideas, go-to-market strategies, brand architectures, source messaging, brand manifestos, and naming protocols that would guide future product rollouts..
Sprocket, because it’s a printer that fits in your pocket for tweens.
Stitch for a printer that prints on fabric and textiles.
Wave for a sound-forward, unsquare desktop.
PowerUp for a a backpack that charges your devices.
Dragonfly for a business laptop catering to the upwardly mobile.
Firefly for the ultra mobile pro workstation from HP.
Tektonika for a website and newsletter targeted at CTOs.
seedwheel 