Experiential

In addition to the work I did with TBWA’s Integer group in on- and off-premise brand activations, I spent two years as a retained freelance senior copywriter with LA experiential agency, BeCore, where I worked directly with the ECD through the concept and idea articulation phases of several luminous projects for Red Bull, Sonos, and Nike, among others. I also helped the ECD express the agency’s brand and articulate its core competencies and culture to both internal and external audiences.